Media Culture - MLC 0014
Group Mate:
Khoo Kim Leng - 1091105081
Chong Sue Fong - 1091103898
Vincent Lee Kok Liang - 1061105596
Lecture:
Mr. Abdul Halam Bin Ahmad
Mr. Mustafa Bin Md Muzer
Topic :
Role of Media Socializing: Discuss the human needs that the Media helps satisfy in term of the News and Entertainment
Abraham Maslow
The emotional and social implications arising from media are relatively essential. The media has a vital role to play in information sharing, education, entertainment and democracy. The media helps to build tolerance and understanding developed through cross-cultural sharing. In order to build space, time and cultural differences, the communities and relationships facilitated by technologies. The media has the potential to expand the sphere of moral concern by fostering a sense of interconnectedness with people around the world, and by informing us of the interlinked chains of responsibility to one another, alerting us to the issues faced by distant others. John B. Thompson states that “In an increasingly interconnected world, the horizons of responsibility extend increasingly to others who are distant in space and time as well as to a non-human world”.
We are now living in the world of media. Media is being defined as tools used to store and deliver information or data. It is very hard to live in the modern days like the one that we are living now and without updating information. We will be left at the back. Thus, media is playing an important role in spreading the news or data.
The media has a strong social and cultural influential upon society. This is predicated upon their ability to reach a wide audience with an influential message. Marshall McLuhan uses the phrase “the medium is the message” as a means of explaining how the distribution of a message be more vital than content of the message itself. It is through the persuasiveness of media such as radio, print media and television to reach the target audiences. These have been influential media as they have been largely responsible for structuring people's daily lives and routines. Television broadcasting has a strong control over the content society watches and the times in which it is viewed. This is a distinguishing feature of traditional media which new media have challenged by altering the participation habits of the public. The Internet creates a space for more diverse political opinions, social and cultural viewpoints and a heightened level of consumer participation. There have been suggestions that allowing consumers to produce information through the internet will lead to an overload of information.
The media has been delivering information and entertainment. In this century alone, dramatic developments have take place in evolution of mass media. It had rise the development of Internet. These evolved applications that let us talk to each other improve constantly.
Email allowed community to have delicate account and be able to send messages to each other. Chat rooms gave people a place to gather ubiquity on the internet. There’s applications created to make communication easier to satisfy human wants. Instant Messaging became popular because it allowed users to talk privately with other individuals over the web. Now with latest applications such as iChat, people can video chat with up to four other people at the same time. This has completely allowed people to be personal and face to face with each other while still communicating over the internet. The evolution of internet communications is a great example of how media has evolved to suit our human nature and needs.
More to the point, the utopian view of globalization encapsulate in Marshall McLuhan’s term ‘the global village’ suggests that people of the globe can be brought more rapidly together by the globalization of communication. The global village is an icon of a humanity in which everyone’s voice has a chance to be heard and voice.
The globalization of communication facilitates us to share. In this ideal communicating environment, the mass media stay ahead to play a vital role in egalitarianism, notify people and spawn discussion about events and issues worldwide.
The global diffusion of awareness assist a civilization unlock to share conscientiousness for issues that influence us all and recognizing tasks to public we may never meet. This visualization of the rewards of globalization has been eagerly embraced by multinational communication corporations, and harnessed to their branding and advertising campaigns.
The technology used to decode a message structures the way we think and interact and perceive the world. We are beginning to view ourselves as a committee of a unified ‘rainbow nation’ because new communication technologies have assisted us to relate to each other in this way.
Newer media forms such as interactive television and computer mediated communication offer increasing interactivity, autonomy and choice on the part of the user, and unprecedented personal control over the production, manipulation and distribution of content. The advantages that new media technologies offer some citizens, such media effectively disempowers and disadvantages those who lack the education, abilities and economic means to access and use them, hence media policy must actively work to establish inclusiveness, directing resources to closing rather than widening gaps in accessibility.
Lastly, media are made a signficant characteristics and dimension on satisfying the needs of human’s entertainment and informative news. Media had become the communication media and stimulate us on perspective on how media evolve in the future. It also provide people in the industry with an overall framework for comparing media and the means for identifying and evaluating opportunities for new communication products and services.
References:
Books
Asma A. and Lim, L (2000). " Cultural dimensions of Anglos, Australians and Malaysians", Malaysian Management Review, pp. 9-17
Douglas Kellner: 'Media Culture', pulished 1995
Web
Media Culture (11th of July 2005) Retrieved 16th April 2010, from 4pm till 5pm :
Media Preparation (March 2009) 16th April, 2010, from 4pm till 8pm:
Journal of New Media and Culture (n.d) Retrieved 16th April, 2010, from 4 pm till 7pm:
